never be...
never be game over.
"Never be game over" emerges as a motivating element for all those athletes who are looking for both physical and mental limits in a world to discover ...
In this case, North Face wants to maintain its passion for extreme sports and not only by supporting athletes with the best technical equipment through its Summit Series brand, but also becoming a moral support for all those moments in which physical and mental situations involve another gap to overcome.
We wants to become the last step to achieve the goals in order to succeed in this great game.
Remember that you are only one step away from breaking the limits.
"Never be game over".