Jose Leandro Antequera Portfolio
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North Face

North Face

Never be game over.
NorthFace

Summit Series

Project created for the redesign of the Summit Series brand from the North Face team.

Summit Series has always been a collection of models that represents the culmination of The North Face products. With the new technologies and innovations developed by The North Face in recent years, the company has seen the opportunity to revitalize the Summit Series collection by providing it with cutting-edge technologies.

The ideal solution for long days in extreme conditions, including big wall climbing, mountaineering or expeditions, where weight is a key factor and details make the difference.

FULL PROYECT

never be...

never be game over.

"Never be game over" emerges as a motivating element for all those athletes who are looking for both physical and mental limits in a world to discover ...
In this case, North Face wants to maintain its passion for extreme sports and not only by supporting athletes with the best technical equipment through its Summit Series brand, but also becoming a moral support for all those moments in which physical and mental situations involve another gap to overcome.

We wants to become the last step to achieve the goals in order to succeed in this great game. Remember that you are only one step away from breaking the limits.

"Never be game over".

north face

We don't know what the next 50 years will bring us, but we do have one thing for sure: The North Face will continue to remain firmly committed to pushing the limits of design so that you can push the limits out there. Never be game over.