Back to the hood.
The first memories I have in relation to football are those endless “pachangas“ in the town where I lived as a child, in which two players and a ball were enough to put a game with an uncertain ending together. We would have played an entire afternoon if that decision depended on us, regardless of the hot sun at three in the afternoon in the middle of summer.
The goal was measured with uniformed steps. The vertical ones were replaced by a heap of stones of different sizes and shapes; and what about the crossbar? Not to mention. It was something imaginary and left to the discretion of the participants in the game. That was all the preparation. What came next was to play.
Football does not know about millionaire transfers or the political-economic power that constantly haunts it.
This project was born like all the small neighborhood teams that see in this sport a true symbol of union and brotherhood between its components, showing the fundamental aspects of what we call football, completely leaving aside the entire circus that currently surrounds the modern football.
FULL PROYECT
Back to the hood.
From a very little child, every soccer lover dreams of releasing the jersey of their favorite team. Thanks to this project, Nike wants to make the realization of this dream possible anywhere in the world with the creation of a sustainable shirt.
This way, Nike joins not only the development of sustainable products with a shirt made through the recycling of plastic materials, but also cultural sustainability, helping to create an egalitarian and healthy society around the world.
The black color of our kit is an element of neutrality, leaving aside all symbols, colors, or elements that suppose an identification in favor of separation and confrontation.
Our kit is a symbol of conscience, of soccer as union, of a game as an educative and social element whose objective is to bring the values of playing and being united back to the streets of the world as a way of returning everything that made us children to the origins.
With this jersey we want to send a message to the world; a message that emphasises the importance of the union between all of us, beyond cultures, ideologies, social position, among others.
We want to let you know that you belong to the greatest team in the world and will always be on your side at any soccer field in the world.
The game.
"The game has become a spectacle, with few protagonists and many spectators, football to watch, and the spectacle has become one of the most lucrative businesses in the world, which is not organized to play but to prevent it from being played"
